Glossary

Knowledge hub

Link analytics glossary

Understand the measurements and request classifications used when people, bots, previews, and blocked traffic interact with short links.

Definition in plain language

Understand the measurements and request classifications used when people, bots, previews, and blocked traffic interact with short links.

Link analytics glossary map
  1. 1
    Concept 1

    bot vs human clicks

  2. 2
    Concept 2

    unique vs total clicks

  3. 3
    Concept 3

    prefetch and click counts

  4. 4
    Concept 4

    referrer and direct traffic

Use this hub to read link data accurately

Understand the measurements and request classifications used when people, bots, previews, and blocked traffic interact with short links.

Each concept below has a distinct reporting or routing meaning. Use the dedicated reference pages for worked examples, product behavior, limitations, and practical decisions rather than treating related terms as interchangeable.

Principles that apply across this topic

Start with the request or rule that produced a value, then check its classification, date range, ownership, and filters. A precise definition is more useful than a large number without context.

DrutoLink distinguishes currently available behavior from partial or planned capability. These pages document what exists today and state measurement uncertainty where the underlying signal is heuristic.

How to use this hub

Follow the reference that matches the question you are answering.

Reference 1bot vs human clicksDefinition, workflow, example, and limitations
Reference 2unique vs total clicksDefinition, workflow, example, and limitations
Reference 3prefetch and click countsDefinition, workflow, example, and limitations
Reference 4referrer and direct trafficDefinition, workflow, example, and limitations

Choose the right type of page

NeedUse this glossaryUse product pages
DefinitionMeaning, mechanics, and caveatsFeature availability and workflows
ActionUnderstand a termConfigure or use a capability

Frequently asked questions

Why are related terms grouped here?

Grouping makes differences visible and avoids publishing thin pages for every keyword variation.

Are all terms DrutoLink features?

No. Some describe web standards or analytics concepts; product-specific sections state how DrutoLink handles them.

Continue learning

Related definitions and product workflows

analyticsBot clicks vs human clicksA bot click is an automated request from a crawler, preview service, scanner, or scripted client; a human click is a qualifying request associated with a person intentionally following the link.analyticsUnique clicks vs total clicksTotal clicks count qualifying redirect events, while unique clicks or visitors estimate how many distinct visitors produced those events during a reporting period.analyticsLink previews, prefetch and click countsLink previews and prefetches are automated or speculative requests made before a person deliberately navigates to a destination.analyticsReferrer and direct trafficA referrer is source information sent with a request; direct traffic is the reporting bucket used when that source information is absent.DrutoLinkAll featuresSee the relevant product workflow, availability, and practical guidance.DrutoLinkDocumentationSee the relevant product workflow, availability, and practical guidance.