Free to shorten • No account required

Free URL shortener with analytics, targeting, and A/B routing

Create a short link in seconds. Use one URL for regional or device-specific destinations, measured experiments, access rules, campaigns, and click reporting.

druto.link/

Start without signing up • Use an account for new managed links and analytics

A short link that can do more than redirect

Control the journey before the click lands, then measure the traffic with enough detail to make a better decision next time.

Geo-targeting

Route visitors by country, region, or city. Keep localized pages behind one link and leave a clear fallback for visitors whose location cannot be resolved.

A/B testing

Split traffic between destinations and compare click performance. Stable assignment keeps a returning browser on the same variant; conversion outcomes still belong in your analytics.

Real-time analytics

Compare clicks and unique visitors over time, then drill into locations, devices, browsers, referrers, UTM tags, languages, bots, and blocked traffic.

Device targeting

Route desktop, mobile, tablet, iOS, and Android visitors to destinations designed for their device.

UTM builder

Build consistent campaign URLs from a template. Keep source, medium, and campaign names uniform so your destination analytics can group traffic correctly.

Campaign management

Group related links, compare campaign totals and trends, and see which links are carrying the result.

Custom domains

Shorten links on a domain you own — subdomain or apex — with one DNS record and automatic HTTPS.

QR codes

Generate a static QR code in your browser and download PNG or SVG. Saved QR management and scan attribution are planned.

Access controls

Schedule activation, expire links automatically, cap human clicks, and add password protection when sharing needs boundaries.

Link safety checks

Destinations are scanned, likely bot traffic is separated, and browser prefetches are not counted as real clicks.

Live click stream

Watch clicks arrive in real time, pause to inspect an event, and open click details without waiting for a report.

Link health monitoring

Review destination health signals and flag links that need attention. Monitoring is partial today, so keep your site or application monitoring in place.
Explore every feature →

Three steps. That's it.

1

Paste a URL

No account needed. Get a short link in seconds.

2

Share & track

Managed account links record click context such as location, device, referrer, and UTM values so you can compare traffic sources.

3

Create managed links

Sign in before creating links you need to edit or analyze. Guest links remain separate from your account.

Evidence, not promises

See what happens between click and destination

DrutoLink checks the redirect path, applies your routing rules, and records campaign context. This page shows the visible request flow, the privacy boundary, and which capabilities are available now.

Customer-visible safety flow

A click is checked, routed, then measured

Available now
  1. 01
    Short link requested

    The visitor opens your DrutoLink URL.

  2. 02
    Destination and traffic checked

    Safety checks and automated-traffic signals protect the redirect and reporting path.

  3. 03
    Routing rules applied

    Geo, device, access, or weighted destination rules choose where the visitor goes.

  4. 04
    Useful event recorded

    Analytics record the campaign context without retaining a plain visitor IP address.

How link safety works

Privacy handling

Measurement without storing a plain IP

Visitor IP Daily-salted hash

The transformed identifier helps distinguish traffic for daily measurement while avoiding storage of the original address.

Read the privacy policy

Capability status

What ships now, and what does not

Targeting, A/B routing, account analytics, custom domains, and static QR generation with PNG/SVG downloads
Shipped
API keys, webhooks, bulk CSV, conversion tracking, QR management and scan attribution
Planned

Planned means unavailable today. We label roadmap work so you can choose based on the product that exists now.

Review every capability

Questions? Answered

Do I need an account to shorten a link?

No. Paste any URL and get a guest link instantly. Guest links remain separate; sign in before creating links you want to manage from an account.

How do I track clicks?

Managed account links get real-time analytics. Guest links remain separate and do not move into an account later.

What is geo-targeting?

Geo-targeting routes visitors to different destinations based on their country, region, or city — perfect for localized campaigns.

Can I use my own domain?

Yes. Add your own domain in Settings → Domains, publish the single DNS record DrutoLink gives you, verify it, and create links on your brand domain. Free accounts include one custom domain.

Is it really free?

The core is free: unlimited links, real-time analytics, geo-targeting, A/B testing, the UTM builder, and link health checks. Paid plans for teams and enterprise are on the way.

How is this different from Bitly?

DrutoLink keeps the core workflow free: shorten links, route by location, test destinations, and review account analytics. Choose it when those controls fit your workflow; use a more established platform when you need capabilities we mark as planned.

Start shortening. It's free.

Shorten without an account, or create one to manage targeting, experiments, access rules, campaigns, and analytics.

Create your first smart link