DrutoLink knowledge hub
Understand what happens between a shared link and its destination
Clear, technically grounded definitions for link analytics, redirects, targeting, experiments, access controls, QR campaigns, and attribution.
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Link analytics glossary
Understand the measurements and request classifications used when people, bots, previews, and blocked traffic interact with short links.
RoutingLink routing glossary
Understand how redirect order, geo rules, device signals, defaults, and weighted experiments select a destination.
ManagementLink management glossary
Understand the controls that govern when a managed link works, where it sends visitors, and when access stops.
CampaignsQR and campaign tracking glossary
Understand the path from a printed QR code or campaign URL to a measurable redirect event and correctly labeled analytics.
Analytics
terms analytics
Bot clicks vs human clicks
A bot click is an automated request from a crawler, preview service, scanner, or scripted client; a human click is a qualifying request associated with a person intentionally following the link.
Read definition and examplesUnique clicks vs total clicks
Total clicks count qualifying redirect events, while unique clicks or visitors estimate how many distinct visitors produced those events during a reporting period.
Read definition and examplesLink previews, prefetch and click counts
Link previews and prefetches are automated or speculative requests made before a person deliberately navigates to a destination.
Read definition and examplesReferrer and direct traffic
A referrer is source information sent with a request; direct traffic is the reporting bucket used when that source information is absent.
Read definition and examplesRedirects
terms redirects
301 vs 302 redirects
A 301 response describes a permanent redirect, while a 302 describes a temporary or flexible redirect that may change in the future.
Read definition and examplesHow URL redirects work
A URL redirect is an HTTP response that tells a browser or client to request a different destination URL.
Read definition and examplesRouting
terms routing
Geo-targeted links
A geo-targeted link evaluates available location signals against ordered rules to select, allow, block, or fall back to a destination.
Read definition and examplesDevice-targeted links
A device-targeted link selects a destination using browser and operating-system signals such as desktop, mobile, tablet, iOS, or Android.
Read definition and examplesA/B link testing
A/B link testing distributes qualifying visitors among two or more destination URLs using configured traffic weights.
Read definition and examplesCampaigns
terms campaigns
QR scans vs link clicks
A QR scan is a camera interaction, while a link click is the HTTP request that occurs if the scanner opens the encoded URL.
Read definition and examplesUTM parameters
UTM parameters are source, medium, campaign, term, and content values added to a destination URL to preserve campaign context in analytics.
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