Glossary

Knowledge hub

QR and campaign tracking glossary

Understand the path from a printed QR code or campaign URL to a measurable redirect event and correctly labeled analytics.

Definition in plain language

Understand the path from a printed QR code or campaign URL to a measurable redirect event and correctly labeled analytics.

QR and campaign tracking glossary map
  1. 1
    Concept 1

    qr scans vs clicks

  2. 2
    Concept 2

    utm parameters

  3. 3
    Concept 3

    referrer and direct traffic

  4. 4
    Concept 4

    unique vs total clicks

Use this hub to read link data accurately

Understand the path from a printed QR code or campaign URL to a measurable redirect event and correctly labeled analytics.

Each concept below has a distinct reporting or routing meaning. Use the dedicated reference pages for worked examples, product behavior, limitations, and practical decisions rather than treating related terms as interchangeable.

Principles that apply across this topic

Start with the request or rule that produced a value, then check its classification, date range, ownership, and filters. A precise definition is more useful than a large number without context.

DrutoLink distinguishes currently available behavior from partial or planned capability. These pages document what exists today and state measurement uncertainty where the underlying signal is heuristic.

How to use this hub

Follow the reference that matches the question you are answering.

Reference 1qr scans vs clicksDefinition, workflow, example, and limitations
Reference 2utm parametersDefinition, workflow, example, and limitations
Reference 3referrer and direct trafficDefinition, workflow, example, and limitations
Reference 4unique vs total clicksDefinition, workflow, example, and limitations

Choose the right type of page

NeedUse this glossaryUse product pages
DefinitionMeaning, mechanics, and caveatsFeature availability and workflows
ActionUnderstand a termConfigure or use a capability

Frequently asked questions

Why are related terms grouped here?

Grouping makes differences visible and avoids publishing thin pages for every keyword variation.

Are all terms DrutoLink features?

No. Some describe web standards or analytics concepts; product-specific sections state how DrutoLink handles them.

Continue learning

Related definitions and product workflows

campaignsQR scans vs link clicksA QR scan is a camera interaction, while a link click is the HTTP request that occurs if the scanner opens the encoded URL.campaignsUTM parametersUTM parameters are source, medium, campaign, term, and content values added to a destination URL to preserve campaign context in analytics.analyticsReferrer and direct trafficA referrer is source information sent with a request; direct traffic is the reporting bucket used when that source information is absent.analyticsUnique clicks vs total clicksTotal clicks count qualifying redirect events, while unique clicks or visitors estimate how many distinct visitors produced those events during a reporting period.DrutoLinkAll featuresSee the relevant product workflow, availability, and practical guidance.DrutoLinkDocumentationSee the relevant product workflow, availability, and practical guidance.