Available

UTM builder

Clean tracking parameters, every time.

Interactive product demo

UTM builder

Available now

What happens

URLhttps://druto.link/summer?utm_source=newsletter&utm_medium=email&utm_campaign=summer-launch
Generated from the visible settings3 UTM parameters
Example data

All people, links, events, and metrics shown here are deterministic example data.

Build consistent UTM URLs from templates and see which channels actually drive results. Build campaign URLs with consistent UTM parameters before shortening them, so analytics tools can attribute traffic to the correct source and creative. UTM tags describe acquisition; they do not prove a sale or signup occurred.

  • Reusable templates
  • Campaigns and tags
  • Channel-level analytics

What this feature does

Clean tracking parameters, every time.

Build consistent UTM URLs from templates and see which channels actually drive results. Build campaign URLs with consistent UTM parameters before shortening them, so analytics tools can attribute traffic to the correct source and creative. UTM tags describe acquisition; they do not prove a sale or signup occurred.

Use this capability when you need more control than a basic short URL provides.

Implementation and operating details

The workflow stays attached to the short link, so you can manage the destination and its rules without replacing the URL already in circulation.

  • Reusable templates
  • Campaigns and tags
  • Channel-level analytics

How it works

01

Pick a template

Start from a reusable template for consistent naming.

02

Fill the parameters

Source, medium, campaign, content — the builder keeps everything clean and consistent.

03

Track the results

See channel-level performance in your analytics.

Operational guide

How DrutoLink processes it

DrutoLink selects the final routed destination first, preserves its valid query string, and then applies configured source, medium, campaign, term, and content values.

Understand the signals, processing order, fallback, and checks that matter before you rely on this capability.

Required inputs and signals

Configuration input
Enter the destination and consistent source, medium, campaign, term, and content values.
Signals and connected controls
Short links, campaigns, analytics, QR codes, and smart links

Decision, fallback, and common mistakes

UTMs describe acquisition context but do not record a conversion. Use a documented naming convention and never place secrets or personal data in URL parameters.

This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.

Practical setup checklist

  1. 01 Pick a template. Start from a reusable template for consistent naming.
  2. 02 Fill the parameters. Source, medium, campaign, content — the builder keeps everything clean and consistent.
  3. 03 Track the results. See channel-level performance in your analytics.

Why teams use it

Consistent UTM naming every time
Reusable templates
Campaign and tag organization
Channel-level analytics
Adopt a lowercase naming convention and review the final URL before publishing to prevent fragmented reports caused by spelling variations.

Measurement and reporting

Review click activity and the relevant link, campaign, audience, or variant breakdowns in DrutoLink analytics. Use consistent UTM parameters when results must also be reconciled with destination-side analytics.

What you can evaluate

Consistent UTM naming every time · Reusable templates · Campaign and tag organization

How to interpret results

A redirect click confirms that the link served a destination. It does not by itself prove a signup, purchase, or qualified visit. Compare the same date range and traffic definition before making a decision.

Current status and limitations

Available

This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.

Important boundary

Use the default destination and documented fallback behavior for cases where a rule cannot be evaluated. Test important links from representative devices and networks before broad distribution.

What are UTM parameters? UTM parameters are tags added to a URL that tell your analytics where a click came from — source, medium, campaign, and more.

Best use cases

Practical examples

These are common situations where the capability can reduce manual link changes or make reporting easier to understand.

  • 01 Tracking social posts and ads
  • 02 Comparing email versus paid channels
  • 03 Standardizing team link tagging
  • 04 Create separate tracked links for an email button, paid social creative, partner placement, and printed QR code under one campaign name.

Is this the right fit?

Choose this feature when

You need one controlled short URL, a repeatable operating workflow, and reporting that stays connected to the link. Consistent UTM naming every time

Use another approach when

Your requirement depends on a capability marked partial or planned, requires identity-level certainty, or needs conversion attribution that must be measured in the destination product.

Build the complete workflow

Combine this feature with the controls that affect how traffic is routed, organized, and measured.

Campaign management→

Organize related links and measure the campaign as a whole.

Real-time analytics→

Know what every click did.

Smart link controls→

One short link with rules for timing, limits, redirects, and access.

Conversion tracking→

Know which links make money.

Terms used on this page

UTM parametersReferrer and direct traffic

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to a URL that tell your analytics where a click came from — source, medium, campaign, and more.

Does the builder work with short links?

Yes — build the UTM URL, shorten it, and the parameters stay attached and measurable.

Can teams share templates?

Templates live in your workspace, so everyone tags links the same way.

Keep exploring

Smart link controls

One short link with rules for timing, limits, redirects, and access.

Geo-targeting

Send visitors to the right destination, wherever they are.

Device targeting

Send every device to the destination built for it.

A/B testing

Let data pick your best destination.

Campaign management

Organize related links and measure the campaign as a whole.

Real-time analytics

Know what every click did.

Live click activity

Watch meaningful clicks arrive as they happen.

Raw click viewer

Inspect the click behind the aggregate.

Link health monitoring

More coming

Catch dead links before your audience does.

Link safety and bot filtering

Cleaner analytics and safer destinations by default.

Password-protected links

Add a simple access gate before the destination.

QR codes

More coming

From link to scan in one click.

Team workspaces

More coming

Ship links together.

Custom domains

Short links that carry your brand.

Bulk operations

Coming soon

CSV import and export for high-volume workflows.

REST API

Coming soon

A supported integration API is on the roadmap.

Webhooks

Coming soon

Event delivery for your stack is planned.

Link-in-bio pages

One link, your whole world.

Conversion tracking

Coming soon

Know which links make money.
All features

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