Available
Geo-targeting
Send visitors to the right destination, wherever they are.
Interactive product demo
Geo-targeting
What happens
Route traffic by country, region, or city with allow/deny rules, and block unwanted traffic entirely. Useful for international launches, regional pricing, language-specific landing pages, and country-level compliance notices. Location is inferred from the request and may be less precise for VPNs, proxies, mobile networks, or privacy relays.
- Country, region, and city rules
- Block or redirect unwanted traffic
- Plays nicely with A/B testing
What this feature does
Send visitors to the right destination, wherever they are.
Route traffic by country, region, or city with allow/deny rules, and block unwanted traffic entirely. Useful for international launches, regional pricing, language-specific landing pages, and country-level compliance notices. Location is inferred from the request and may be less precise for VPNs, proxies, mobile networks, or privacy relays.
Use this capability when you need more control than a basic short URL provides.
Implementation and operating details
The workflow stays attached to the short link, so you can manage the destination and its rules without replacing the URL already in circulation.
- Country, region, and city rules
- Block or redirect unwanted traffic
- Plays nicely with A/B testing
How it works
Create a link
Shorten any URL and open its targeting rules.
Add geo rules
Choose a destination per country, region, or city — or block a location entirely.
Publish and measure
Share the link. Analytics show exactly how each region performed.
Operational guide
How DrutoLink processes it
Location signals are evaluated against ordered country, continent, region, or city rules. The first applicable redirect, block, or allow decision wins before device and default A/B routing.
Understand the signals, processing order, fallback, and checks that matter before you rely on this capability.
Required inputs and signals
- Configuration input
- Choose country, region, or city rules in the link dashboard.
- Signals and connected controls
- A/B routing, device targeting, campaigns, and click analytics
Decision, fallback, and common mistakes
IP-derived location can be unknown or imprecise because of VPNs, mobile networks, proxies, and privacy relays. Always configure and test a safe default or blocked-traffic outcome.
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Practical setup checklist
- 01 Create a link. Shorten any URL and open its targeting rules.
- 02 Add geo rules. Choose a destination per country, region, or city — or block a location entirely.
- 03 Publish and measure. Share the link. Analytics show exactly how each region performed.
Why teams use it
Measurement and reporting
Review click activity and the relevant link, campaign, audience, or variant breakdowns in DrutoLink analytics. Use consistent UTM parameters when results must also be reconciled with destination-side analytics.
What you can evaluate
Show local offers to local visitors · Block or redirect unwanted regions · Works alongside A/B tests and UTM tags
How to interpret results
A redirect click confirms that the link served a destination. It does not by itself prove a signup, purchase, or qualified visit. Compare the same date range and traffic definition before making a decision.
Current status and limitations
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Important boundary
Use the default destination and documented fallback behavior for cases where a rule cannot be evaluated. Test important links from representative devices and networks before broad distribution.
What is geo-targeting for short links? Geo-targeting sends each visitor to a different destination based on their country, region, or city — so one short link can route people to the right page for them.
Best use cases
Practical examples
These are common situations where the capability can reduce manual link changes or make reporting easier to understand.
- 01 International campaigns with localized landing pages
- 02 Blocking traffic from regions you do not serve
- 03 Regional pricing or shipping pages
- 04 Route one global social profile link to localized stores without publishing a separate short URL for every market.
Is this the right fit?
Choose this feature when
You need one controlled short URL, a repeatable operating workflow, and reporting that stays connected to the link. Show local offers to local visitors
Use another approach when
Your requirement depends on a capability marked partial or planned, requires identity-level certainty, or needs conversion attribution that must be measured in the destination product.
Build the complete workflow
Combine this feature with the controls that affect how traffic is routed, organized, and measured.
Terms used on this page
Frequently asked questions
What is geo-targeting for short links?
Geo-targeting sends each visitor to a different destination based on their country, region, or city — so one short link can route people to the right page for them.
Can I block traffic from specific countries?
Yes. Add allow/deny rules per country, region, or city. Blocked visitors get no destination at all.
Does geo-targeting work with A/B testing?
Yes. Geo rules and A/B variants work together, so you can test two pages in one region while another region goes straight to its local page.
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