Coming soon

Conversion tracking

Know which links make money.

Interactive product demo

Conversion tracking

Planned preview

This is a non-operational product preview. It does not save, send, deploy, or call an API.

Conversion attribution concept

This is a non-operational product preview. It does not save, send, deploy, or call an API.

Example data

All people, links, events, and metrics shown here are deterministic example data.

Coming soon

Conversion and revenue attribution are on the roadmap.

  • Conversion events
  • Revenue attribution
  • On the roadmap

What this feature does

Know which links make money.

Attribute signups and revenue to the links that drive them. Conversion tracking is planned to connect clicks with outcomes such as registrations, purchases, or qualified leads. Attribution always depends on consent, implementation quality, identity boundaries, and the chosen attribution window.

Use this capability when you need more control than a basic short URL provides.

Implementation and operating details

The workflow stays attached to the short link, so you can manage the destination and its rules without replacing the URL already in circulation.

  • Conversion events
  • Revenue attribution
  • On the roadmap

How it works

01

Add conversion events

Define the actions that matter — signups, purchases, or leads.

02

Link them to campaigns

Connect conversions to the links and campaigns that drive them.

03

See revenue attribution

Know which links actually make money.

Operational guide

How DrutoLink processes it

The preview explains a future path from a link click to a destination event using an attribution window and deduplication rules. DrutoLink currently stops at redirect and click behavior.

Understand the signals, processing order, fallback, and checks that matter before you rely on this capability.

Required inputs and signals

Configuration input
Conversion and revenue attribution are planned and are not currently a complete production feature.
Signals and connected controls
UTM tracking, campaigns, A/B tests, analytics, and webhooks

Decision, fallback, and common mistakes

No native signup, purchase, lead, revenue, refund, or attribution collection is available. UTMs and campaign membership provide context but do not create conversion evidence.

This capability is planned and cannot be used in the current product. The workflow below explains the intended direction, not a feature you can deploy today.

Implementation requirements preview

This capability is not available yet. Use this list to evaluate the planned workflow, not as current product instructions.

  1. 01 Add conversion events. Define the actions that matter — signups, purchases, or leads.
  2. 02 Link them to campaigns. Connect conversions to the links and campaigns that drive them.
  3. 03 See revenue attribution. Know which links actually make money.

Why teams use it

Conversion events
Revenue attribution
Campaign-level reporting
On the roadmap
Define the conversion event and source of truth before implementation; compare attributed results with your commerce or analytics platform.

Measurement and reporting

Review click activity and the relevant link, campaign, audience, or variant breakdowns in DrutoLink analytics. Use consistent UTM parameters when results must also be reconciled with destination-side analytics.

What you can evaluate

Conversion events · Revenue attribution · Campaign-level reporting

How to interpret results

A redirect click confirms that the link served a destination. It does not by itself prove a signup, purchase, or qualified visit. Compare the same date range and traffic definition before making a decision.

Current status and limitations

Coming soon

Conversion and revenue attribution are on the roadmap.

This capability is planned and cannot be used in the current product. The workflow below explains the intended direction, not a feature you can deploy today.

Important boundary

Use the default destination and documented fallback behavior for cases where a rule cannot be evaluated. Test important links from representative devices and networks before broad distribution.

What is conversion tracking? It attributes actions like signups or purchases to the links and campaigns that drove them.

Best use cases

Practical examples

These are common situations where the capability can reduce manual link changes or make reporting easier to understand.

  • 01 Measuring campaign ROI
  • 02 Finding your best-performing links
  • 03 Reporting revenue per channel
  • 04 Evaluate which partner, landing-page variant, campaign, or regional route contributes to signups or purchases after the feature launches.

Is this the right fit?

Choose this feature when

You need one controlled short URL, a repeatable operating workflow, and reporting that stays connected to the link. Conversion events

Use another approach when

Your requirement depends on a capability marked partial or planned, requires identity-level certainty, or needs conversion attribution that must be measured in the destination product.

Frequently asked questions

What is conversion tracking?

It attributes actions like signups or purchases to the links and campaigns that drove them.

When will conversion tracking ship?

Conversion and revenue attribution are on the roadmap.

Does it work with UTM?

Yes — conversions are designed to layer on top of your existing UTM and campaign data.

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