Available
Real-time analytics
Know what every click did.
Interactive product demo
Real-time analytics
What happens
Totals, time series, geography, devices, referrers, UTM, languages, and a live click stream — all updated in real time. Link analytics explain when clicks happen and which referrers, locations, devices, and campaign tags contribute to them. Click totals are not the same as unique people or business conversions.
- Live click stream
- Country map, devices, referrers, UTM
- Bot and blocked traffic separated
What this feature does
Know what every click did.
Totals, time series, geography, devices, referrers, UTM, languages, and a live click stream — all updated in real time. Link analytics explain when clicks happen and which referrers, locations, devices, and campaign tags contribute to them. Click totals are not the same as unique people or business conversions.
Use this capability when you need more control than a basic short URL provides.
Implementation and operating details
The workflow stays attached to the short link, so you can manage the destination and its rules without replacing the URL already in circulation.
- Live click stream
- Country map, devices, referrers, UTM
- Bot and blocked traffic separated
How it works
Shorten a link
Any link you create starts tracking clicks immediately.
Open the dashboard
Totals, time series, country map, devices, referrers, languages, and UTM breakdowns.
Watch it live
The live click stream updates in real time, with bot traffic separated.
Operational guide
How DrutoLink processes it
Eligible owned-link events are classified as normal, bot, or blocked traffic and aggregated by time, geography, device, referrer, language, and UTM context. Guest links do not collect analytics.
Understand the signals, processing order, fallback, and checks that matter before you rely on this capability.
Required inputs and signals
- Configuration input
- Create or select a short link, then open its analytics view.
- Signals and connected controls
- UTM tracking, campaigns, geo and device routing, live analytics
Decision, fallback, and common mistakes
Human and unique-visitor classifications are estimates based on request signals and privacy-conscious identifiers. A click confirms a redirect, not a person, conversion, or revenue event.
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Practical setup checklist
- 01 Shorten a link. Any link you create starts tracking clicks immediately.
- 02 Open the dashboard. Totals, time series, country map, devices, referrers, languages, and UTM breakdowns.
- 03 Watch it live. The live click stream updates in real time, with bot traffic separated.
Why teams use it
Measurement and reporting
Review click activity and the relevant link, campaign, audience, or variant breakdowns in DrutoLink analytics. Use consistent UTM parameters when results must also be reconciled with destination-side analytics.
What you can evaluate
Real-time totals and time series · Country, device, referrer, and language breakdowns · UTM and campaign attribution
How to interpret results
A redirect click confirms that the link served a destination. It does not by itself prove a signup, purchase, or qualified visit. Compare the same date range and traffic definition before making a decision.
Current status and limitations
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Important boundary
Use the default destination and documented fallback behavior for cases where a rule cannot be evaluated. Test important links from representative devices and networks before broad distribution.
Is link analytics really real time? Yes — totals and the live stream update as clicks happen, so you see results as they land.
Best use cases
Practical examples
These are common situations where the capability can reduce manual link changes or make reporting easier to understand.
- 01 Measuring campaign performance
- 02 Comparing channels and referrers
- 03 Reporting link clicks to stakeholders
- 04 Measure newsletter, partner, social, QR, and offline campaign traffic without relying on a different short URL dashboard for each channel.
Is this the right fit?
Choose this feature when
You need one controlled short URL, a repeatable operating workflow, and reporting that stays connected to the link. Real-time totals and time series
Use another approach when
Your requirement depends on a capability marked partial or planned, requires identity-level certainty, or needs conversion attribution that must be measured in the destination product.
Build the complete workflow
Combine this feature with the controls that affect how traffic is routed, organized, and measured.
Terms used on this page
Frequently asked questions
Is link analytics really real time?
Yes — totals and the live stream update as clicks happen, so you see results as they land.
Do I need an account to see click counts?
Guest links remain separate from account workspaces. Full dashboards apply to managed links created while signed in.
Are bot clicks counted?
Bot and blocked traffic is detected and separated from real clicks in your analytics.
Keep exploring
Smart link controls
One short link with rules for timing, limits, redirects, and access.
Geo-targeting
Send visitors to the right destination, wherever they are.
Device targeting
Send every device to the destination built for it.
A/B testing
Let data pick your best destination.
UTM builder
Clean tracking parameters, every time.
Campaign management
Organize related links and measure the campaign as a whole.
Live click activity
Watch meaningful clicks arrive as they happen.
Raw click viewer
Inspect the click behind the aggregate.
Link health monitoring
More comingCatch dead links before your audience does.
Link safety and bot filtering
Cleaner analytics and safer destinations by default.
Password-protected links
Add a simple access gate before the destination.
QR codes
More comingFrom link to scan in one click.
Team workspaces
More comingShip links together.
Custom domains
Short links that carry your brand.
Bulk operations
Coming soonCSV import and export for high-volume workflows.
REST API
Coming soonA supported integration API is on the roadmap.
Webhooks
Coming soonEvent delivery for your stack is planned.
Link-in-bio pages
One link, your whole world.
Conversion tracking
Coming soonKnow which links make money.