Available
Device targeting
Send every device to the destination built for it.
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Device targeting
What happens
Use one short URL to route desktop, mobile, tablet, iOS, and Android visitors to different destinations. Device targeting sends visitors to a destination suited to their device or operating system, such as an app store or mobile landing page. Detection is based on request signals and can be affected by privacy settings or unusual user agents.
- Desktop, mobile, and tablet destinations
- Dedicated iOS and Android routes
- Combines with geo rules, UTM tags, and A/B tests
What this feature does
Send every device to the destination built for it.
Use one short URL to route desktop, mobile, tablet, iOS, and Android visitors to different destinations. Device targeting sends visitors to a destination suited to their device or operating system, such as an app store or mobile landing page. Detection is based on request signals and can be affected by privacy settings or unusual user agents.
Use this capability when you need more control than a basic short URL provides.
Implementation and operating details
The workflow stays attached to the short link, so you can manage the destination and its rules without replacing the URL already in circulation.
- Desktop, mobile, and tablet destinations
- Dedicated iOS and Android routes
- Combines with geo rules, UTM tags, and A/B tests
How it works
Start with a default destination
Your main URL remains the fallback for devices without a dedicated route.
Add device destinations
Choose optional URLs for desktop, mobile, tablet, iOS, or Android traffic.
Measure every audience
Analytics break traffic down by device, browser, and operating system after the redirect.
Operational guide
How DrutoLink processes it
DrutoLink reads available client signals, prefers iOS or Android destinations over generic mobile routes, then checks tablet or desktop rules and falls back to the default URL.
Understand the signals, processing order, fallback, and checks that matter before you rely on this capability.
Required inputs and signals
- Configuration input
- Add desktop, mobile, tablet, or operating-system destination rules to a short link.
- Signals and connected controls
- Geo targeting, smart links, A/B testing, and analytics
Decision, fallback, and common mistakes
User-agent evidence can be missing or misleading. Device routing selects a URL; it is not the same as deferred deep linking into an installed application.
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Practical setup checklist
- 01 Start with a default destination. Your main URL remains the fallback for devices without a dedicated route.
- 02 Add device destinations. Choose optional URLs for desktop, mobile, tablet, iOS, or Android traffic.
- 03 Measure every audience. Analytics break traffic down by device, browser, and operating system after the redirect.
Why teams use it
Measurement and reporting
Review click activity and the relevant link, campaign, audience, or variant breakdowns in DrutoLink analytics. Use consistent UTM parameters when results must also be reconciled with destination-side analytics.
What you can evaluate
Send mobile visitors to mobile-first pages · Route iOS and Android users to the right store · Keep one memorable URL across every channel
How to interpret results
A redirect click confirms that the link served a destination. It does not by itself prove a signup, purchase, or qualified visit. Compare the same date range and traffic definition before making a decision.
Current status and limitations
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Important boundary
Use the default destination and documented fallback behavior for cases where a rule cannot be evaluated. Test important links from representative devices and networks before broad distribution.
Can I target iOS and Android separately? Yes. iOS and Android can each have a dedicated destination, with mobile and default URLs as fallbacks.
Best use cases
Practical examples
These are common situations where the capability can reduce manual link changes or make reporting easier to understand.
- 01 App download campaigns
- 02 Device-specific product onboarding
- 03 Desktop and mobile landing-page optimization
- 04 Send iPhone visitors to the App Store, Android visitors to Google Play, and desktop visitors to a product page from one campaign link.
Is this the right fit?
Choose this feature when
You need one controlled short URL, a repeatable operating workflow, and reporting that stays connected to the link. Send mobile visitors to mobile-first pages
Use another approach when
Your requirement depends on a capability marked partial or planned, requires identity-level certainty, or needs conversion attribution that must be measured in the destination product.
Build the complete workflow
Combine this feature with the controls that affect how traffic is routed, organized, and measured.
Terms used on this page
Frequently asked questions
Can I target iOS and Android separately?
Yes. iOS and Android can each have a dedicated destination, with mobile and default URLs as fallbacks.
Does device targeting work with geo targeting?
Yes. Geo rules are evaluated first, then device routing selects the appropriate destination for the visitor.
Is this the same as app deep linking?
It provides device-aware destination routing. Full deferred deep linking and app-scheme attribution are not currently included.
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