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A/B testing
Let data pick your best destination.
Interactive product demo
A/B testing
What happens
Split traffic between destinations with weighted or consistent-hash strategies — every visitor gets a stable experience. Use A/B testing short links to compare landing pages, offers, headlines, or checkout paths from the same source. Results are directional until each variant receives enough representative traffic.
- Weighted and consistent-hash splits
- Per-visitor stickiness
- Variant-level analytics
What this feature does
Let data pick your best destination.
Split traffic between destinations with weighted or consistent-hash strategies — every visitor gets a stable experience. Use A/B testing short links to compare landing pages, offers, headlines, or checkout paths from the same source. Results are directional until each variant receives enough representative traffic.
Use this capability when you need more control than a basic short URL provides.
Implementation and operating details
The workflow stays attached to the short link, so you can manage the destination and its rules without replacing the URL already in circulation.
- Weighted and consistent-hash splits
- Per-visitor stickiness
- Variant-level analytics
How it works
Create variants
Add the URLs you want to test to any short link.
Set the split
Use weighted splits for simple tests or consistent-hash routing to keep each visitor on one variant.
Compare results
Variant-level analytics show which destination performs best.
Operational guide
How DrutoLink processes it
A valid experiment needs at least two usable destinations and weights totaling 100%. Consistent-hash mode aims to keep a recognized visitor on one variant; weighted mode can choose per click.
Understand the signals, processing order, fallback, and checks that matter before you rely on this capability.
Required inputs and signals
- Configuration input
- Add two or more destinations and assign the traffic percentage for each variant.
- Signals and connected controls
- Geo rules, device targeting, UTM tags, campaigns, and analytics
Decision, fallback, and common mistakes
Variant clicks and estimated visitors show allocation, not business outcomes. Geo or device destinations can bypass the default experiment, and changing weights changes the test being measured.
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Practical setup checklist
- 01 Create variants. Add the URLs you want to test to any short link.
- 02 Set the split. Use weighted splits for simple tests or consistent-hash routing to keep each visitor on one variant.
- 03 Compare results. Variant-level analytics show which destination performs best.
Why teams use it
Measurement and reporting
Review click activity and the relevant link, campaign, audience, or variant breakdowns in DrutoLink analytics. Use consistent UTM parameters when results must also be reconciled with destination-side analytics.
What you can evaluate
Weighted or 50/50 splits · Consistent-hash keeps visitors sticky · Variant-level click analytics
How to interpret results
A redirect click confirms that the link served a destination. It does not by itself prove a signup, purchase, or qualified visit. Compare the same date range and traffic definition before making a decision.
Current status and limitations
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Important boundary
Use the default destination and documented fallback behavior for cases where a rule cannot be evaluated. Test important links from representative devices and networks before broad distribution.
How does A/B testing work with short links? Add several destinations to one short link and choose a split. Each click routes to a variant, and analytics compare performance per variant.
Best use cases
Practical examples
These are common situations where the capability can reduce manual link changes or make reporting easier to understand.
- 01 Testing landing page copy
- 02 Comparing offers or pricing pages
- 03 Gradually rolling out a new page
- 04 Test two webinar registration pages from one email, QR code, or social post while keeping the public link unchanged.
Is this the right fit?
Choose this feature when
You need one controlled short URL, a repeatable operating workflow, and reporting that stays connected to the link. Weighted or 50/50 splits
Use another approach when
Your requirement depends on a capability marked partial or planned, requires identity-level certainty, or needs conversion attribution that must be measured in the destination product.
Build the complete workflow
Combine this feature with the controls that affect how traffic is routed, organized, and measured.
Terms used on this page
Frequently asked questions
How does A/B testing work with short links?
Add several destinations to one short link and choose a split. Each click routes to a variant, and analytics compare performance per variant.
What is consistent-hash routing?
Consistent-hash sends the same visitor to the same variant every time, so their experience stays stable across sessions.
Can I change the split after publishing?
Yes — update the weights any time; new clicks use the new split immediately.
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