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Campaign management
Organize related links and measure the campaign as a whole.
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Campaign management
What happens
Group links into named campaigns, apply a taxonomy, compare campaign totals, and identify the links driving the most traffic. Campaign link management keeps channel-specific short URLs, UTM tags, and results together so marketers can compare a launch without maintaining a separate spreadsheet. Campaign-level reporting depends on consistent naming and destinations.
- Campaign-level totals and trends
- Top-link performance inside each campaign
- Search and filter links by campaign
What this feature does
Organize related links and measure the campaign as a whole.
Group links into named campaigns, apply a taxonomy, compare campaign totals, and identify the links driving the most traffic. Campaign link management keeps channel-specific short URLs, UTM tags, and results together so marketers can compare a launch without maintaining a separate spreadsheet. Campaign-level reporting depends on consistent naming and destinations.
Use this capability when you need more control than a basic short URL provides.
Implementation and operating details
The workflow stays attached to the short link, so you can manage the destination and its rules without replacing the URL already in circulation.
- Campaign-level totals and trends
- Top-link performance inside each campaign
- Search and filter links by campaign
How it works
Create a campaign
Give the campaign a clear name and optional taxonomy for consistent organization.
Assign related links
Choose the campaign while creating or editing each short link.
Compare performance
Review campaign totals, trends, and top links from one focused report.
Operational guide
How DrutoLink processes it
A campaign groups account-owned links for organization and aggregate click reporting. Each link currently belongs to one campaign, while UTM parameters remain separate destination-facing labels.
Understand the signals, processing order, fallback, and checks that matter before you rely on this capability.
Required inputs and signals
- Configuration input
- Group related links under a campaign with consistent names and UTM conventions.
- Signals and connected controls
- UTM builder, analytics, QR codes, smart links, and teams
Decision, fallback, and common mistakes
Campaign totals are only comparable when links are assigned consistently and date ranges and traffic filters match. A campaign is not native conversion attribution.
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Practical setup checklist
- 01 Create a campaign. Give the campaign a clear name and optional taxonomy for consistent organization.
- 02 Assign related links. Choose the campaign while creating or editing each short link.
- 03 Compare performance. Review campaign totals, trends, and top links from one focused report.
Why teams use it
Measurement and reporting
Review click activity and the relevant link, campaign, audience, or variant breakdowns in DrutoLink analytics. Use consistent UTM parameters when results must also be reconciled with destination-side analytics.
What you can evaluate
Keep launch, channel, and partner links organized · Compare campaign performance without spreadsheets · Find top links inside every campaign
How to interpret results
A redirect click confirms that the link served a destination. It does not by itself prove a signup, purchase, or qualified visit. Compare the same date range and traffic definition before making a decision.
Current status and limitations
This capability is available now. Results still depend on visitor signals, destination availability, campaign setup, and the quality of the traffic being measured.
Important boundary
Use the default destination and documented fallback behavior for cases where a rule cannot be evaluated. Test important links from representative devices and networks before broad distribution.
Can one link belong to multiple campaigns? A link currently belongs to one campaign at a time, which keeps campaign reporting unambiguous.
Best use cases
Practical examples
These are common situations where the capability can reduce manual link changes or make reporting easier to understand.
- 01 Product launches across email, social, and paid media
- 02 Influencer and partner link collections
- 03 Regional or seasonal marketing campaigns
- 04 Organize launch links for email, creators, paid social, affiliates, QR materials, and regional pages under one campaign.
Is this the right fit?
Choose this feature when
You need one controlled short URL, a repeatable operating workflow, and reporting that stays connected to the link. Keep launch, channel, and partner links organized
Use another approach when
Your requirement depends on a capability marked partial or planned, requires identity-level certainty, or needs conversion attribution that must be measured in the destination product.
Build the complete workflow
Combine this feature with the controls that affect how traffic is routed, organized, and measured.
Terms used on this page
Frequently asked questions
Can one link belong to multiple campaigns?
A link currently belongs to one campaign at a time, which keeps campaign reporting unambiguous.
What analytics are available per campaign?
Campaign reports include totals, a time series, and the highest-performing links for the selected range.
Do campaigns replace UTM parameters?
No. Campaigns organize links inside DrutoLink; UTM parameters identify traffic consistently in your destination analytics tools.
Keep exploring
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One short link with rules for timing, limits, redirects, and access.
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Send visitors to the right destination, wherever they are.
Device targeting
Send every device to the destination built for it.
A/B testing
Let data pick your best destination.
UTM builder
Clean tracking parameters, every time.
Real-time analytics
Know what every click did.
Live click activity
Watch meaningful clicks arrive as they happen.
Raw click viewer
Inspect the click behind the aggregate.
Link health monitoring
More comingCatch dead links before your audience does.
Link safety and bot filtering
Cleaner analytics and safer destinations by default.
Password-protected links
Add a simple access gate before the destination.
QR codes
More comingFrom link to scan in one click.
Team workspaces
More comingShip links together.
Custom domains
Short links that carry your brand.
Bulk operations
Coming soonCSV import and export for high-volume workflows.
REST API
Coming soonA supported integration API is on the roadmap.
Webhooks
Coming soonEvent delivery for your stack is planned.
Link-in-bio pages
One link, your whole world.
Conversion tracking
Coming soonKnow which links make money.